The fair was orgnized by Fujian jinjiang exhibition service limited company. Jinjiang is a main shoemaking base in China. There are more than 3,000 footwear enterprises in JinJiang. Their annual production has over 500 million including shoes, sports shoes production accounts for a quarter of the national total.Taking advantage with a strong industry group, China (Jinjiang) Shoes Expo has become the footwear industry that exchange information, discuss shoe trends in the central forum. There are 40 countries (regions) and more than 20 provinces (cities) to visit clients on April 19 every year.
The China (JinJiang) International Footwear Fair is dates from 1999. it adheres to the exhibition concept of "scale, internationalization, specialized, refinement". Through 12 years development, the fair provides a broad communicated platform for the shoemaking industry. The fair attracts international exhibitors from over 10 overseas countries and professional buyers of more than 70 countries and regions every time. The Thirteenth China (JinJiang) International Footwear Fair plan exhibition area of 50000 square meters, and set 16 international standard booths devided into three galleries of shoes machine, shoes footwear and finished shoes. The fair collects the latest shoe-making product, technology and equipment in the shoe-making field of the world.
The proportion of foreign enterprises and customers that visit JinJiang has been increasing each year. The fair of this year in short of supplying booths, even though the host has expanded the booths to 1600. The 87 exhibitors from America, Germany, Italy, Japan and Hong-kong, Macao and Taiwan, etc have occupy more than 500 booths, which account for 31.7% of the total booths. The fair appeals to multitudinous brands enterprises in home, such as ANTA, 361 degree, X-tep, Jordon and so on. These brands compete with overseas well-known shoe enterprises through exhibiting the latest shoes products and shoe-making technology.
The International Footwear Fair has become the bronzing name card in areas of economic and trade for Jinjiang. The year of 2011 is regarded as one year of the urban construction management. The government has invested 101 billion to build JinJiang. The investment is used to improve the urban function and upgrade the city grade. That will provide a high-quality urban environment for holding all kinds of trade activities including Shoes expo successfully.
The shos expo is a foreign exchange platform for JinJiang. It not only promoting jinjiang 's construction, but also promoting development of the services for Jinjiang. According to not complete measuring, the shoes expo brings billions of dollars income every year for Jinjiang and surrounding areas from 2007. Insiders say that April has become the golden month of the third industry at jinjiang. In recent years, Jinjiang increases the force of attractting investment with the help of shoes expo. Hilton International Hotel, one of the world 500 strong enterprises, sign of jinjiang binjiang strengthe CBD with $60 million in the shoe expo. It becomes the first international grade business hotel in jinjiang.
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